Alpha & Omega Blog

Content, Social Media, Marketing Advices, Communications Theory, Milieus - all about the métier!


CIO? CTO? CDO? CCO!

CIO? CTO? CDO? CCO!

More and more companies are using a member of the directorate or the management to prepare themselves for the future. Under the label "Chief Digital Officer", they are supposed to help overcoming the hurdles of digital transformation. In other companies, a Chief Information Officer (CIO) or Chief Technology Officer (CTO) takes the role. But what is the desired effect and how do we reach this aim? go to blog

Erosion of the traditional? - On trust in media

Erosion of the traditional? - On trust in media

Digitalization has essential influence on nearly every aspect of daily life. In communication, consumption, love or traditional economy – digitalisation changes our life everywhere. In times in which everyone with access to the internet can virtually become a medium of communication him or herself, the Edelman Trust Barometer has now investigated in how far our trust in the media changes. go to blog

How should companies react to assessments on Kununu?

How should companies react to assessments on Kununu?

Nowadays portals for employers are an important research tool for jobseekers. Platforms like Kununu store field reports of (ex-)employees which differ from the ideal world image of the company homepages. Of course there are positive things. But one can also read that there is an atmosphere of fear in department XY or that corporation ABC holds onto incrusted hierarchical structures. How should employers react to these assessments? go to blog

Personal is profitable: maximise your exposure at events

Personal is profitable: maximise your exposure at events

Exhibitions and trade fairs are where many companies make new contacts. But with every company attempting to outspend the other on stunts and displays to attract visitors and the media, they begin to lose sight of other ways to increase engagement. go to blog

Media training: Ready for the next performance?

Media training: Ready for the next performance?

For sure this is coming and not only for TV stars and radio hosts. Andy Warhol’s prediction that, “In the future, everyone will be world-famous for 15 minutes”, has already came alive. Chief executives, independent workers and entrepreneurs are going to be in front of the camera or a journalist more commonly. These tasks one cannot simply put into the communication department of a business. But how one can manage this situations as its best? go to blog

Is the press release still alive?

Is the press release still alive?

It is the classical tool of each PR person and celebrates its 110th birthday this year- the press release. Does the high age means that it is getting old? Opinions considering this are divided. Especially in the USA, the press release is frequently and partly considered as dead. It is under pressure, because of the changing media use. go to blog

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